Occam’s Razor

Wondering why we’re called RAZR?

Old-timers always have a lot to say. One particularly old old-timer—a medieval philosopher named William of Occam—said something that resonated with us. He said, “Entities must not be multiplied beyond necessity.” Today, you might just interpret that as, “Why make things complex when you could make them simple?”

That concept went down in history as a philosophy called Occam’s Razor. We liked it so much we named a marketing company after it. And we lost the “o” because, quite frankly, it was one of those unnecessary entities.

In the world of business, a lot of highly complex challenges get thrown your way. Coming up with simple, relevant solutions to those challenges requires critical thinking, research and passionate execution. That’s where RAZR comes in. We’ll help you create marketing solutions without the unnecessary entities. We think Occam would be proud of the programs we deliver.