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Deeper Loyalty Requires a Different Model

Each household in the U.S. belongs to an average of 14.1 loyalty programs. But only 6.2 of them are actually used (Colloquy, 2009). All of this noise (to a consumer) about loyalty requires a new and different approach to break through the clutter, get attention and build relationships. With a focus on truly changing behavior that results in deeper relationships, we’ve broken the mold of a traditional provider. Quite simply, we let the consumer choose which items motivate them. And we leverage the buying power of the largest online retailer in the world.
 
With more than 6 million items available on RAZRewards and updates occurring every single day, we ensure that participants have access to the ultimate choices for redemption; not just an item “that will work” but a product or service that is unique and highly motivational to each individual. The result is the increase in loyalty that you want to achieve.