Capabilities
Our capabilities span multiple disciplines, vehicles and outlets. Some of our specialties are
shown below. Click to learn more.
Marketing Strategy
Strategic thinking is where smart business begins. We just have a few questions:
1. What’s the measurable objective?
2. Which audience(s) can impact the goal?
3. What specific behavior change needs to occur?
1. What’s the measurable objective?
2. Which audience(s) can impact the goal?
3. What specific behavior change needs to occur?
Rewards & Recognition
RAZR’s unique approach to reward and recognition is rooted in changing behavior. Our programs help clients experience even deeper levels of engagement with employees and customers.
Tradeshows, Conferences and Events
Our team designs and executes creative event experiences that educate and motivate. Whether it is making a bold statement on the tradeshow floor, training a diverse salesforce, or hosting a memorable reception for key customers, RAZR Marketing can help.
Financial Literacy
We’ve shared financial expertise on the road and on the web using educational programs ranging from workshops in at-risk communities to online budget basics for college students.
Brand Development
Create a new brand or refresh an existing one with brand development services from RAZR Marketing. Give your brand more impact by tapping into your core value proposition and learning what brand attributes drive the customer behavior you desire.
Media and Public Relations
Build awareness and engage your audience by reaching the right people at the right time. RAZR can help you create and execute a targeted public relations strategy that optimizes your message and supports your brand.
Creative Design
Strategies come to life with creative treatment from our in-house team. From writing to art direction to production, RAZR has the creative geniuses to get the job done.
Research/Insight
From targeted focus groups to surveys of large audiences, the research we conduct will provide you with clear insight and intelligence around an audience, product or service.
Sales & Channel Incentives
Our team of experts develops incentive programs that educate and motivate.
Measurement
The saying “What gets measured gets done” is true. Regular measurement and reporting keeps our programs focused, and we use the information we obtain to make adjustments and improve your results.
Collateral
Our creative spans multiple categories, from brochures to posters to sell sheets. RAZR collateral has also won awards, both for design/copy and effectiveness/response rate.
Interactive/Web/Social Media
Navigate the digital world and provide your audiences with relevant content. From social media strategy and video campaigns to online banner ads and website redesign, RAZR’s team of digital marketers brings powerful concepts to life.
Direct Response
RAZR Marketing’s award-winning and measurable direct response marketing techniques motivate and drive results.
Advertising
From trade and consumer publications to online outlets, the RAZR marketing team offers a wealth of advertising experience to help you drive change.
Referral Marketing
Get your customers talking. RAZR Marketing uses innovative and measurable referral marketing techniques to encourage your customers to tell others about your products and services.
Training
We create training programs that provide audiences with the skills and tools they need to make an impact. The training methodology we use is geared towards changing mindsets through tactical communication and training devices.
Print Production
From preparing press-ready files, to working with a variety of print vendors, to going on press checks, RAZR handles the details so you can focus on the results.
