Change can be difficult. We get it. We also know that your job is about change: changing behavior, attitudes, market share, results… Heck, some days even changing the world.
At RAZR, we’re all about change. So we follow a disciplined approach to designing solutions that create sustainable change for our clients, beginning with three questions:
1. What is the measurable objective?
2. Which audience can impact that objective?
3. What specific behavior change must occur to reach that objective?
The answers to these questions guide our relationships with and recommendations to clients.